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Consumer Marketing Research – Concentrates on understanding the behaviors, whims and preferences of consumers in a market-based economy. Investigates product performance and consumer response.
Market Research – Examines all aspects of a business environment. Asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.
Business-to-Business (B2B) Marketing Research, or Business Marketing Research – Investigates the markets for products sold by one business to another, rather than to consumers.
Product Research – Looks at what products can be produced with available technology, and what new product innovations near-future technology can develop.
Advertising Research – Assesses the impact of an advertising campaign in advance, and also measure the success of a recent campaign.
Methodologies include: Island Wide or Regional Fieldwork, Telephone Polling, Mystery Shoppers, Top Brass One to One Interviews, Focus Groups, among other tailor made solutions.
True market research equals discovering people’s needs, desires, believes and capabilities. Interviewing Resources knows discovery.
33 years of experience tracking change.
Over 10,000 market and opinion studies conducted.
More than 4 million people interviewed.
A wide variety of research services and tailor made solutions for each client.
An impressive list of top tier clients who put their trust in us.
Experienced, highly trained, and meticulously supervised team of field researchers and state-of-the art technology.
Responsible reporting. Top notch analysis. Fool proof results.