You manage a solid business, give the best service, offer high quality products, and have social media presence in all networks. Now the question is, to whom do you communicate all this?


Defining WHAT you want to say, but especially WHO you are talking to is indispensable for the success of any online marketing campaign. Social networks have become the preferred platform for brands, both large and small, to maintain active communication with their audiences. Location, gender, age, favorite social network, interests and behaviors are just some of the characteristics that you should keep in mind when defining an audience. Does it seem simple?

In Infopaginas we know that it is not. Finding the right target audience is not a simple task, as this can be made up of people who have different needs and goals but who relate to your brand on some level.

Imagine that you had an accident and it was partially your fault, the way you tell the story to your friends is going to vary from what you communicate to the insurance company, right? Basically this is how communication with multiple audiences works. The message may be the same, or similar, but the way you communicate it is what makes the difference.

By segmenting efficiently various target audiences you will achieve:

1. Be effective - It is not enough to know your audience, but it is about creating a loyal and lasting bond. Try to understand them as real human beings and not numbers, get to know them, listen and then talk.

2. Define your value - what do you have to offer? Why should they visit you? By defining your value you can communicate it in a unique way.

3. Get Results Faster - Effective marketing takes time, and even more if you do not know your audience well. It is not good to assume, since people are always interested in different messages for a simple thing: to feel alluded. The more you identify with your message, the greater your opportunity to create a committed and lasting audience.

Next, we're going to share 3 tips to boost the segmentation of your audiences in social networks:

Explore Facebook tools

There are four major groups of attributions that should be considered when targeting audiences. Understanding what each one represents will give you the tools to build an involved audience with the content you share.

Location - This is essential if you have a physical store. Seek to communicate to people residing in your area, this will help increase client flow in your store.
Demographic - Selects the audience according to criteria such as education, profession, marital status, life events, or any cultural or social affiliation.
Interests - Interests are filtered based on user interactions with pages, events and applications within Facebook. Selecting users with interests related to your brand will be beneficial to ensure relevance and encourage interaction.
Behaviors - Segment audiences according to the behaviors both online and offline. Trends in travel, social events and events can help you communicate your message to new audience niches.

Gather significant data with statistics

With Audience Insights from Facebook you can get detailed information about your target audience. If you have a large database you can add them to Facebook as a specific audience. Facebook Audience Insights allows you to report on behaviors, trends, reach, and interaction. This is an important tool to analyze and share the results of your campaigns with their respective audiences.

Create your audience

Since you know the basic points of segmentation, put them into practice! Use the tools and divide the audience according to your goals. Remember that you can manage and modify the audiences based on their relevance and behavior with your brand. The most important process while segmenting an audience is to keep constantly monitoring and adjusting them.

Each brand has particular offers, and audiences with specific needs. If you want consultancy on how to handle various audiences for your brand in an efficient and professional way, contact us. In Infopaginas we have the right tools and equipment to communicate to those who relate to the attributes of your brand. If you have tried any of these tips, share your opinion with us, we would like to hear from you!